e . p. l . k .

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Ethos    Pathos    Logos     Kairos

 *notes*
Logos (greek for "word")

  • logic
  • focuses attention on the message


Ethos (greek for "character")

  • essence of a person's character or credibility

Pathos (greek for "suffering" , "experience")

  • appeals to the audience for sympathy 

Kiros-

  • is it appropriate. does something fit the rhetorical tone of the piece 

dropping an f bomb in the middle of an essay

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